Tactical athlete wearing Garmin Tactix 9 Pro
01 / PROPOSALConfidential — Production Brief

Garmin Tactix 9 Pro
Launch Content
Proposal

Tactical Games–inspired still photography production by 6 Media.

A two-day production concept built around authentic tactical fitness, firearms, and range-based imagery for the upcoming Garmin Tactix 9 Pro launch. 6 Media will provide the location, production logistics, talent, equipment, firearms, ammo, and lighting support while Garmin provides the photographer, product, and final in-house editing.

Approved Investment→
ClientGarmin
ProductTactix® 9 Pro
Production6 Media
FormatStill Photography
DurationTwo-Day Shoot
WindowAug — Sep
Locations17211 State Ave, Basehor KS 66007 + 2nd location TBD
02Executive Summary

Production Overview

The primary focus of this proposal is to support Garmin's still-image needs for the Tactix 9 Pro launch with authentic Tactical Games–style photography. The shoot will take place on Jacob Heppner's private property, which includes a gym, outdoor training areas, and a range on the same 50-acre location. A second shoot day is also planned at an additional location, with the final spot to be determined based on the option chosen for the project.

Provided by Garmin

  • Photographer
  • Garmin Tactix 9 Pro product / watch
  • Final image editing & post-production in-house
  • Drone (assumption)

Provided by 6 Media

  • Production company support
  • Location sourcing & property access
  • Talent coordination
  • Firearms and ammo coordination
  • Fitness & tactical equipment
  • Lighting Support / Photo Assistant
  • On-site logistics
  • Craft services
03Site Recommendation

Approved Location: Jacob Heppner Property

The Heppner property is approved as the primary shoot location. The 50-acre site includes a gym, range, outdoor training areas, and multiple natural backdrops, allowing Garmin to capture the main Tactical Games-style content as well as gym-focused imagery without requiring a separate venue.

A second shoot day at an additional location is also planned. The final location for that second day is still being determined — the two options currently under consideration are a local Kansas City-area shoot (possibly Weston, MO) or a travel shoot in Arkansas.

Walkthrough NoteThe Garmin team will complete a site walkthrough in July to finalize specific shot locations at the Heppner property and determine which zones are best suited for the final shot list.

Site Walkthrough Video

Aerial view of the Heppner property — site walkthrough video thumbnail
VID/01 · ~5 MIN WALKTHROUGH
Property Walkthrough — Shoot Area Preview

A brief ~5 minute walkthrough of the property and the specific areas being considered for the shoot. Use this to get a feel for the location ahead of the July site visit.

04Schedule

Target Production Window

The proposed shoot window is mid-August to early September, pending Garmin team availability, site walkthrough approval, talent scheduling, and final creative direction.

T-01
July

Site Walkthrough

Approve location and identify specific shot locations on the property.

T-02
Late July / Early Aug

Production Planning

Finalize shot list, talent, equipment, and on-site logistics.

T-03● ACTIVE
Mid-Aug — Early Sep

Production Window

One-day shoot executed on location. Garmin photographer leads capture.

T-04
Post-Shoot

In-House Editing

Garmin handles final image selection, editing, and post-production.

05Casting

Final Talent

Below is the final talent 6 Media has locked for this shoot. Both athletes can perform at a high level and are fit to the standard required for Tactical Games–style content capture. They are also a great fit for fitness-focused style content.

Click any name to view their Instagram.

Spencer Panchik
T/01
Spencer Panchik
INSTAGRAM ↗ @spencer_panchik
Jacob Heppner
T/02
Jacob Heppner
INSTAGRAM ↗ @jheppner66
NOTE /

Talent Cost & Deliverables

Jacob Heppner is on the Garmin team and has approved this usage, which waives the project's talent cost for his participation. The tradeoff is that images of the Garmin Rangefinder cannot be included in the final deliverables.

05.1 / Wardrobe

Talent Wardrobe

Once talent is approved by Garmin, 6 Media will begin work on wardrobe direction and approval for each shoot environment. Below are early references from the Garmin creative deck — used as a starting point for both the gym and range looks. Final wardrobe selections will be submitted to Garmin for sign-off before production.

W/01
Gym Wardrobe
Reference from Garmin creative deck
Gym Wardrobe
W/02
Range Wardrobe
Reference from Garmin creative deck
Range Wardrobe
06Primary Objective

Main Effort: Tactical Games Still Photography

The main effort will focus on capturing still images that position the Garmin Tactix 9 Pro in an authentic Tactical Games–style environment. This includes outdoor training, range work, rifle and pistol handling, and fitness-based tactical movements.

The shoot will be designed around realistic, on-location scenarios that match the rugged, tactical, and performance-driven look Garmin wants to promote for the watch.

Capture Target

There are 7 different groupings of photo examples listed below. The goal is to capture photos of each example, pending Garmin approval.

Athlete aiming pistol with Garmin Tactix 9 Pro on wrist
Golfer wearing Garmin Tactix 9 Pro on the course
Athlete preparing range gear and shooting bags

Tactical Games Movement Examples

REF / EACH MOVEMENT CAPTURED W/ & W/O FIREARM

M/01
Sandbag Cleans
M/02
Farmer Carry
M/03
Sled Pulls
M/04
Wheelbarrow Work
M/05
Yoke / Wall Get-Overs
M/06
Sandbag Stress Carry

General Range Examples

R/01
Taking firearms out of case
R/02
Using rangefinder
R/03
Using spotting scope

Rifle-Focused Examples

F/01
Prone Shooting
(wide, medium, close)
F/02
Standing Shooting
(wide, medium, close)
F/03
Barricade Shooting
(tank trap & other barricades — wide, medium, close)
F/04
Using Garmin C2 to check velocity
F/05
Garmin C2 velocity synced to watch

Pistol-Focused Examples

P/01
Standing Shooting
(wide, medium, close)
P/02
Single-Hand Shooting
(wide, medium, close)
P/03
Barricade Shooting
(tank trap & other barricades — wide, medium, close)

Watch Close-Up Examples

W/01
Wrist-only shots
W/02
Over-the-shoulder shots using iPhone (watch still in frame)
W/03
Rangefinder shots with watch still in frame

Environmental Product Examples

E/01
Flat lay with other Garmin products
E/02
Rifle case flat lay photography

Drone Photography Examples

D/01
Aerial shot of talent shooting rifle on range
07Approved Add-On

Approved Add-On: Gym Photography

In addition to the Tactical Games main effort, Garmin has approved a separate set of gym-focused still images that fit the look and feel of the Garmin Tactix 9 Pro.

This add-on expands the content library beyond range and tactical fitness imagery by capturing more traditional strength, conditioning, and gym-based product moments.

Recommended Fitness Movements Inside Gym

  • ▸Wallballs
  • ▸Deadlift
  • ▸Cleans
  • ▸Kettlebell work
  • ▸Pullups

Not an exhaustive list — directional reference for the reader.

Production RecommendationFor the gym-focused images, 6 Media recommends using a separate talent from the Tactical Games shoot. This gives Garmin more variety in the final content library and creates a different look for the gym-focused assets.

Athlete training on assault bike with Garmin watch and HR strapAthlete performing box jump inside gymAthlete on BikeErg inside gymAthlete on Concept2 rower with HR strap
08Pricing

Approved Total Investment — For Location 1

Photo Assistant / Lighting
Full-day rate
$2,000
Talent
2 athletes — Tactical Games + gym-focused
$1,200
6 Media Production Company Cost
$4,000
Property Rental
Range + gym prep, cleanup, and photo readiness
$3,500
Craft Services / Food & Beverage On-Site
$400
Total Investment
$11,100
09Additional Shoot Day

Second Location — Two Options

In addition to the approved shoot day at the Heppner Property, a second shoot day will take place off-site at a different location. Two options are presented below, each with its own logistics and cost profile.

Option 1ARKANSAS

Arkansas Shoot

Spencer and Jacob drive down the day before for a location scout with the Garmin team. Shoot all day the next day and drive back home. Travel-heavy but unlocks a distinct environment and terrain.

  • Day-before drive + location scout
  • Full shoot day on-site
  • Return drive home
  • Lodging assumed covered
Spencer — Full Trip
$2,000
Jacob — Full Trip
$2,000
Gas & Food
$500
Option 1 Total
$4,500
Option 2KANSAS CITY / WESTON, MO

Local Shoot

Shoot local to Kansas City — likely Weston, MO. No travel days, no lodging, and reduced talent costs while still delivering a fresh secondary location.

  • No overnight travel required
  • Full shoot day on-site
  • Same-day return
  • Lower overall cost profile
Spencer — Full Day
$1,000
Jacob — Full Day
$1,000
Option 2 Total
$2,000
10Final Summary

Total Investment Summary

Both options include the approved Heppner Property shoot day (Main Effort + Gym Add-On) at $11,100, plus the second shoot day at the selected location.

Line Item
Option 1 — Arkansas
Option 2 — Local (KC)
Heppner Property Shoot Day
Main Effort + Gym Add-On
$11,100
$11,100
Second Shoot Day
Talent + travel / logistics
$4,500
$2,000
Grand Total
All-in production investment
$15,600
$13,100

APPROVED / The Heppner Property shoot day is locked at $11,100. The second location is pending selection between the Arkansas and local Kansas City options above.